Fuel-powered cars still outsell EVs in Canada by almost 7:1
While the federal government pushes electric vehicles (and other zero-emission vehicles), Canadians seem to be somewhat less enthusiastic about them.
Ottawa calls them all ZEVs and says: “Canada is committed to decarbonizing the country's transportation sector and becoming a global leader in ZEVs. As such, the Government of Canada is aiming for 100% of new light-duty sales to be zero-emission by 2035.”
However, even with rebates offered by Ottawa and eight provinces and territories, Canadians are proving a little reluctant to make the switch—especially to pure battery-only electric vehicles (EVs).
For example, in the second quarter of this year, Statistics Canada reported sales of 511,173 new motor vehicles, the largest number since the third quarter of 2019, prior to the COVID-19 pandemic.
Of those 511,173 vehicles, 445,231 (87.1%) were traditional carbon-fuel cars, vans, and light trucks. Meanwhile, 65,733 were EVs (12.9%). Thus, fuel-powered cars outsold EVs by a ratio of 6.8 to one.
Among the 65,733 EVs sold, 48,511 were pure battery-only vehicles, while 17,222 were hybrid models with both electric and carbon-fuel drives.
This is not quite what Ottawa had hoped for.
(Incidentally, 51.6% of all new EV registrations were in Quebec, followed by Ontario at 21.9%, and British Columbia at 18.5%. In the Statistics Canada survey, the numbers for BC also include the territories.)
When market research company J.D. Power surveyed new-vehicle shoppers in Canada, respondents who said they wouldn't consider an EV cited high prices, concerns about travel range, and challenges with charging the battery as key reasons.
J.D. Ney of J.D. Power notes that mainstream vehicle buyers are less wealthy and more practical, making them harder to persuade to switch from gas-powered cars.
"If I make a mistake buying an EV or it doesn't suit my lifestyle, that's a $65,000 problem. It's the second-biggest purchase that most Canadians will make. And so, I think they are rightfully cautious."
As of March 1 (the latest figures available), Canada had 27,181 public charging ports located at 11,077 public charging stations across the country.
Of those 27,181 charging ports, 22,246 are “standard” Level 2 chargers, while 4,935 are fast chargers.
This means Canadians with battery-electric vehicles often face challenges finding an available public port, and, if they do find one, it could take hours to recharge their car from low to 100%. Most ZEV drivers opt instead to “top up” their batteries, but even that can take many minutes.
The availability of fast chargers in Canada is on the rise, with EV manufacturer Tesla adding more “superchargers” that can be used by non-Tesla owners if their vehicles are equipped with the right plug-in adapter or if the owners purchase a suitable adapter.
Electric vehicles are also improving their range, with some models now able to travel as much as 800 km before needing a major recharge. The average range is 435 km, although some older ZEVs still have ranges in the low hundreds.
Potential ranges drop, however, in Canadian cold weather. Some EVs can lose up to 30% of their range in freezing temperatures, and charging times can also increase in the cold.
The concerns and caution of customers have resonated with EV manufacturers.
As CBC News reported: “Just a few years ago, carmakers were investing billions of dollars into their electric lineups and pledging they would soon stop building gas-powered cars.
“But customers aren't going fully electric as quickly as predicted, so many companies are making adjustments to better meet demand.
“General Motors has scaled back its electric vehicle production this year and will build an estimated 50,000 fewer EVs. Ford is shifting its strategy, stalling plans for an electric SUV and building a hybrid version instead.
“These companies are still losing money on EVs. Despite all that, the carmakers insist they're still committed to the cause.”
In April, Honda announced plans to invest $11 billion in electric vehicle and battery plants in Ontario. The project aims to produce 240,000 EVs annually, with production expected to begin in 2028.
At the same time, construction of a $7-billion EV battery plant in Quebec could take up to 18 months longer than originally planned, according to the Quebec government.
Production at the Northvolt plant was slated to begin in 2026 to compete with Chinese-made batteries. However, while construction continues, a review by Northvolt could result in a reassessment of the timetable. This review followed Northvolt's bankruptcy filing in the U.S.
Here in Canada, Ottawa began in August imposing a 100% tariff on Chinese-made EVs. The aim is to protect the domestic EV market from inexpensive Chinese imports. But President-elect Donald Trump proposes a 25% tariff on all imports from Canada, including Canadian-made EVs and parts. This is causing huge concern for firms planning to build EVs and/or EV parts in Canada for export to the U.S.
Returning to EVs: The federal government’s goals are for 20% of new cars sold to be ZEVs by 2026, 60% by 2030, and 100% by 2035.
Carmakers, however, have said those goals won't be achievable unless Ottawa does more to boost charging infrastructure and address EV affordability.
“We have all of the ingredients for Canada to succeed in this sector," says Brian Kingston, president of the Canadian Vehicle Manufacturers' Association. "I'm convinced we'll continue to see growth in EV adoption, but we do have to address some of those barriers to demand."